Goodbye Markups.
Hello Diamonds.
No more crazy markups, just you and the diamond of your dreams at a fair price.
SEEN IN
We're democratizing diamonds
Sourcing our loose diamonds from diamond cutting and polishing manufacturers and industry leading diamond companies enables us to cut out inflated middlemen costs and crazy retail markups so that we can maximize your budget. We call it shopping DIRECT™.
Why shop DIRECT?
We're revolutionizing the process
Premium quality natural and lab-grown diamonds at fair prices, one-on-one guidance from actual diamond experts, hundreds of designer rings to try on in-person.
Natural or Lab-Grown Diamonds?
We got you covered
We carry a large selection of both natural and lab-grown diamonds. Our diamond experts will help you understand the differences and find the perfect diamond to maximize your budget.
We call it shopping DIRECT™
Find a showroom near you